Brand Design

Front Row Dads (Canva, 2024-2026)

Since 2024, I have had the opportunity to contribute to various aspects of Front Row Dads’ visual and experiential design. The following design artifacts represent a range of work created. These designs include logo designs, social media posts, and merchandise.

Dads & Daughters Adventure Program Logo

The Dads and Daughters Adventure event needed a program logo to embody the intention of father-daughter connection with maintaining the brand. The first round of designs experimented with different shaped compositions. The second round of designs explored various color combinations. The final design selected were printed on t-shirts and stickers for the attendees.

1:1 Connections Program Logo & Father’s Day 2026 Gifts

The 1:1 Connections program encourages meaningful networking between members to establish strong relationships. This logo needed to encompass the intentions of the program while representing the parent brand. The visual exploration of ‘connections’ led to a geometric overlay of attached lines and shapes.

Annually, Front Row Dads sends a Father’s Day gift to members and their families. For 2026, the Front Row Dads team wanted to include stickers and temporary tattoos with a card. A variety of concepts were explored for each gift to be a desirable item for both the fathers and children ranging from newborns to young adults. These designs best fit the brand and meet the needs of the design brief.

2025 VIP Spring Retreat Branded Hat

For the 2025 VIP Spring Retreat, the intention was to provide members with a new wearable. Several variations of the hat explored combining the brand elements with the imagery of a sunrise/sunset. This final design utilizes the main pictorial element of a man and his child with a geometric background. This retreat was in a similar climate reflected in the hat, which was given to the members in attendance and able for purchase at the annual Front Row Dads Live.

Fresh Fare Farms Multi-Channel Advertising Campaign (Adobe CC, 2026)

A mock meal kit delivery company, Fresh Fare Farms, sought to expand their advertising to a younger demographic to bring awareness around food insecurity and provide an easy way for people to help their communities while aiding their busy lives.

The target audience was Younger Generation Y and Older Generation Z. This demographic focuses on college students, young professionals, and single or married parents with young children. Fresh Fare Farms desired to expand their advertising to print, digital, and social media.

Over the course of several weeks, an advertising campaign consisting of a magazine advertisement, digital animated leaderboard, and social media carousel were created. Brand representation, consistency, and adaptability to consider the target audience and achieve campaign objectives were imperative to the success of these designs.

Beatsfest Logo Variations (Adobe CC, 2026)

In GRA 360: Designing a Brand Identity, this course had students select a mock brand with the purpose of creating its branding. Beatsfest is a mock cloud-operated audio media streaming service targeted to young Generation Y and Generation Z with the purpose of offering affordable ‘fresh, hip’ music. The requested logo variations were a wordmark and a letter mark or pictorial mark. Over sixty sketches were drawn before moving six designs to Adobe Illustrator for refinement. These designs were developed in black and white to ensure the silhouettes were strong enough before adding color. The selected logo variation features a simplified visual of the sound waves when one says ‘Beatsfest’ with a deep violet and ‘Generation Z’ yellow.

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